Have you ever tried enlarging your logo in Canva, but it ends up looking blurry? Has a vendor requested a vector file, but you have no idea what the heck they’re talking about?
Though it may be confusing, it is important to understand the difference between these two graphic formats to ensure your marketing materials are effective and look great.
Let’s take a quick look at each graphic type and its differences to help you choose the best file format for your next project!
Raster Graphics
Raster graphics are like a jigsaw puzzle in which each piece is a pixel. These pixels are all resolution dependent, meaning they cannot be enlarged beyond their initial resolution without losing quality.
Raster files are great for photographs and other detailed images with many colours but may appear pixelated and blurry when enlarged. Therefore, it is always best to use the highest resolution possible. Raster graphics can always be scaled down but can’t always be scaled up.
Common raster file types include JPG, PNG, and GIF. These formats are widely supported across the web and can be opened by most software programs.
Vector Graphics
Vector graphics, on the other hand, are like a blueprint. They’re made up of mathematical equations and points. This means they will always be clear and sharp when enlarged, regardless of their initial resolution.
These files’ complexity, however, makes them more suitable for logos and other simple graphics. In addition, they often require specialized software, such as Adobe Illustrator, to create and edit.
Common vector file types include SVG, EPS, and PDF. Although less widely supported than raster formats, these formats are becoming more accepted across the web. SVG is one of many file types supported by Canva.
Conclusion
Raster and vector graphics each have pros and cons, and it is important to know which format is most appropriate for your project. To keep it simple, we recommend using raster files for detailed photographs and vector files for simple graphics and logos. Consider using an SVG version of your logo next time you work in Canva!
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At KEEN Creative, we value the importance of strong brand design. Don’t hesitate to reach out for help when needed. Part of our process is educating our clients on the importance of maintaining a consistent and effective brand image. Our team of experts will be happy to assist you in keeping your brand looking its best.