Category: Graphic Design

Diving into the world of branding? Let’s chat about the Pantone Matching System – your brand’s color compass.

Want to create a great user experience? Discover three design principles that can make all the difference: Miller’s Law, Jakob’s Law, and the Aesthetic-Usability Effect

Have you ever tried enlarging your logo in Canva, but it ends up looking blurry? Has a vendor requested a vector file, but you have no idea what the heck they’re talking about?

The colours we use in design go much beyond simply picking our favourites. The colours used in all marketing materials, from logos to business cards, should be carefully selected to suit the brand’s needs. 

Choosing a typeface is one of the most challenging steps of any design. After all, there are hundreds of thousands of typefaces worldwide, with new ones cropping up every day. So how could you possibly choose with so many options?